I knew it.
Well, it wasn’t very hard to know, but I still called Kellogg’s bluff.
See, when news first leaked (like a microwaved Honey Bun) that Kellogg’s and Little Debbie were teaming up to release Oatmeal Creme Pies Cereal, a rumored Cosmic Brownie companion was right there from the start.
This is the video that kicked everything off. Cosmic Brownies Cereal didn’t have box art at the time, so it was easier to overlook, but excitement over the fudgy, rainbow-sprinkled treat’s breakfast adaptation quickly dissolved when Kellogg’s formally announced OCP Cereal and OCP Cereal alone. I even pressed a PR contact about it, only to be told CBC “is not launching at this time.”
So hindsight is 20/20. Reading that, at the time, made me think the idea could’ve gotten axed. But reading it now, it’s so clear this was just PR speak for “we can’t talk about it, but if you read between the lines, yeah it’s coming.”
And let’s thank our lucky supernovas that Cosmic Brownies Cereal is real. Or, well, maybe we shouldn’t judge too soon, because, yes, the box is gorgeous and the rainbow-sprinkled brownie puffs look cute enough to eat at the same suprahuman rate I’d inhale a real Cosmic Brownie—but since the sprinkles likely won’t add much flavor, and the puffs sure don’t look filled Krave style, Cosmic Brownies Cereal will only be as strong as its most cocoa-powdered corn cuboid.
On one hand, General Mills’ similar Cocoa Puffs Brownie Crunch tasted identical to its spherical sibling, and as a result was kind of disappointing. At the same time, these brownie bites could be closer to the pillowy delights in Smorz Cereal. That would be wonderful!
But this is all speculation, and if I’ve learned one thing as a cereal blogger, it’s that we should expect the big corporations behind a cereal like this to cheap out on ingredient quality, like they so often do. That way, we’re either pleasantly surprised, or right.