The more time passes, I think the more our society is not just normalizing raisin bran, but celebrating it. Gone are the days of clumsy bathroom humor. Gone is the Seinfeldian slander. And gone are the chronic misinterpretations of the stuff’s sugar content (the servings are heavier. heavier I tell you!)
Now, I like to believe that we as a culture can appreciate and thank our sun-dried stewards of more nutritionally substantive sweetness.
Even in our darkest hours, we’ve learned to praise the sun.
To evidence this, I’d point to the wealth of limited edition Kellogg’s Raisin Bran varieties we’ve seen lately, all of which have been arguably effective evolutions of the twice-scooped formula. Apple Strawberry hit us with an unexpectedly creative haymaker, while RB + Bananas boldly did what no lazy breakfaster has done before: acted on the diced-fruit “serving suggestion” seen on cereal boxes everywhere.
Vanilla Almond Raisin Bran continues that curiosity-driven tradition with a flavor pairing that’s more familiar, but perhaps more fitting. Rather than overtly fruity, V.A. takes R.B. back to some earthier thematic roots.
But enough mumblings about motif: let’s munch!
