News: Kellogg’s JUMBO SNAX Cereal Snacks

Kellogg's New Jumbo Snax: Apple Jacks, Froot Loops, Caramel Corn Pops, and Frosted Flakes Tiger Paws Cereals Snacks

Ever love the palate-shredding power of coarsely serrated grain so much that you wish you could just swing a full medieval mace of the stuff at your mouth’s roof, instead of chewing a few dozen caltrops?

Well boy, do the makers of Morningstar have a product for you!

Despite the threat to inter-oral integrity they may pose for eager eaters, Kellogg’s new JUMBO SNAX form an exciting quartet of familiar cereal flavors enlarged to both show and taste texture. Arriving this May, these cereal snacks will come in both individual, 0.45oz packets and big honkin’ resealable 6oz suckers. With this, Kellogg’s becomes the third Big Cereal company to sell Big Cereal, paving the way for Post to close the circle with what I can only assume will be called ” Oreo OMG’s.”

But let’s talk about the four Kellogg’s JUMBO SNAX soon to be available. Of these, Froot Loops and Apple Jacks seem the most straightforward in their adaptation of ancestral cereal sizing. Though it seems interesting that there are no green loops present on the Apple Jacks’ packaging, which, if that holds true for the crunchy hula hoops inside, we may be getting a limited palette of Froot-by-the-Foot-sized Loops, too.

Kellogg's JUMBO SNAX Frosted Flakes Tiger Paws

Marginally more interesting are Tony’s Frosted Flakes Bear Paws. Wisely realizing that they could neither drop their lead spokes-cereal from this lineup nor sell Jagged Frosted Corn Chips, Kellogg’s has instead made Frosted Flakes look like Cheetos Paws. This, too, bears the worrying implication that if Chester Cheetah’s paws are covered in cheese dust, then I don’t want to know where Anthony’s sticky mitts have been.

Caramel Corn Pops Cereal

Finally, the crown jewel of this JUMBO SNAX release is Caramel Crunch Corn Pops. Again, deciding between corn balloons and a tag-in from a different Kellogg’s property (Raisin Bran with whole grapes? Anyone?), the company is rolling out a whole new flavor for long-time cult classic Corn Pops, which has only recently gotten a noteworthy limited edition varietal—albeit a rebooted one. And Caramel Corn sounds like much more of a no-brainer than those chewy Reese’s Puffs, so this is the one I’ll be going for first.

Overall, I’m not sure exactly how to feel about this announcement. Cereal is already pretty darn snackable, so I’m unsure whether eating fewer pieces per desperate handful will be any tastier. Guess we’ll just have to wait and see if JUMBO SNAX’s promise of crave-worthiness holds water—or if its pouches hold milk.

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