Meet the honorary Real Trix Rabbit!!! https://t.co/mkJwD648wf #RealTrixRabbit #Trix #Rabbit pic.twitter.com/M2L9FzHrfm
— General Mills (@GeneralMills) January 27, 2016
Say it with us now: “Aww!”
That’s right, if you recall about 3 months ago, General Mills came up with a not-so-harebrained scheme to crowdsource a new Trix Rabbit. Cereal lovers everywhere were invited to send in picks of their aspiring little bunnies—bunnies who were hungrier for fame than they were carrots.
And now the winner has been crowned. His name is Cinnabun, and he beat out 7,600 other rabbits to take the title. This floppy-eared cutie was rewarded with a celebration at his local Texas Kroger and a limited batch of cereal boxes bearing his adorable likeness.
This batch of boxes was apparently just for the event, though, so for those hoping to see Cinnabun in their cereal aisle: we’re sorry. And for those hoping we’d get a limited edition cinnamon bun-flavored Trix cereal: we’re really sorry (eat some Cinnabon cereal to fill the void). But for those just hoping to see a cute picture of a rabbit: you’re welcome.
Now say this one with us: “Silly Cinnabun, Trix are for kids!”
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