Fresh off of their Honey Smacks salmonella crisis, Kellogg’s is trying a more cultured approach to bringing bacteria into their cereals: frozen yogurt, colloquially known as froyo, and more sinisterly known as frogurt.

And it’s all happening at Menchie’s, one of a whole phylum’s worth of build-your-own, pay-by-weight froyo free-for-all joints that, while they may be waning in popularity, certainly aren’t wavering on creativity.

In the second cereal x frozen yogurt crossover we’ve seen this summer, Tony the Tiger—who conspicuously appears here in his old, not-uncannily-CGI’d design—is helping Menchie’s infuse his Cinnamon Frosted Flakes right into the very core of their pumped-up product.

Made with real cinnamon and presumably accompanied by an easily-underestimated tub of actual cereal pieces for sprinklin’, this promising flavor (officially and redundantly titled “Cinnamon Frosted Cereal made with Kellogg’s® Cinnamon Frosted Flakes) will likely still have to do a lot of work to pull people away from the chain’s multitude of other elaborate concepts.

COOKIES ‘N CREAM CHEESECAKE MADE WITH OREO® COOKIE PIECES froyo, anyone? (Their all caps, not mine)

Look for this taste in your local Menchie’s starting yesterday. And if you decide to mix gummy worms into it, please invite me to your funeral.