News: Kellogg’s Halloween Cereals are Getting a Monstrous Marshmallow Upgrade!

Someone call Wilmer Valderrama, because this is a Yo Momma-worthy rivalry in the breakfast world.

See, I don’t think Kellogg’s timely decision to turn their 3 flagship spookily spoonable flavors—Froot Loops, Apple Jacks, and Chocolate Frosted Flakes, all with (formerly skeletal) marshmallows—into awesomely characterized, diversely ‘mallowed jack-o’-lantern glow-upped versions of themselves was a mere aimless gesture.

Between the conveniently bat, Frankenstein, and ghost-shaped marshmallows and the doubtfully accidental pairing of werewolf and mummy costumes, this feels like a direct wink at General Mills’ Monster Cereals. Big K’s consonant hat tip couldn’t have been timed better, either: with rapidly staling box art returning this year instead of new looks for Count, Frank, and Boo (seemingly the only reanimated Monsters this year), I’m much more excited about this trio of immersively designed delights.

I mean, how couldn’t I? Tony looks like he could tell me that man is nothing but a miserable pile of secrets any minute!

Thanks to Hillary H. for sharing the news of these—you can view them on Walmart’s website.

4 responses »

  1. That’s it, Kelloggs. You’ve done it. I am NOT going to buy any GM monster cereals this year. Count Chocula is the only one that’s remotely palatable with the all-corn recipe, and it’s still no good.

    Kellogg’s is willing to give full-flavor versions of its cereals for Halloween and I must vote with my dollars.

    I am done feeling like I need to buy monster cereals to keep them around. They may still appear yearly, but they’re zombies as far as I am concerned. They died sometime around the turn of the century and are really just walking dead cereals to me.

    • For real…what the heck happened to the monster cereals? They just taste bad now. At least these Kellogg’s monster-knock-offs will give me my annual fix of costumed mascots and seasonal marshmallows. Kudos to Kellogg’s. Hopefully General Mills will up its game someday and change their monster cereal formula.

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