News: The Return of Star Wars Cereal

Star Wars Cereal 2019 Rise of Skywalker

Hey you: yeah, you!

Do you love cereal as much as Han Solo knows Leia loves him?

Do you find yourself hyperdriving through boring, terrestrial cereals without a dent in your appetite?

Has your stomach ever rumbled so hard that you wondered whether there was a hypothermic Jedi warming himself inside you?

Well then you may be in luck: General Mills is teaming up with Lucasfilms again to bring back Star Wars Cereal. The last time we saw this stuff was in 2015/16, when it debuted in boxes bearing Yoda, Darth Vader, Kylo Ren, Rey and BB-8. After The Force Awakens, we didn’t get anything special for The Last Jedi. But now that The Rise of Skywalker is looming like a metropolitan cloud formation, we’re getting updated boxes featuring BB-8 and new droid D-O (who looks like a mobile megaphone), alongside Kylo Ren and a “red Sith Trooper” (who looks like a more vanilla Emperor’s Royal Guard).

Granted, this cereal really isn’t anything special: it’s a generic corn base with the same ol’, largely inscrutable marbit Darth Rorschachs.

But if you’re a die-hard Star Wars fan or the parent of one, you’ll probably want to sneak some of this into theaters this December—in a milk-filled fanny pack, of course.  Just don’t expect the back of the box to be anything but a watered-down version of those Star Wars Cross-Section books.

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