Not since the egg predated the chicken has such a causality dilemma been posed: “but first, cereal” or “but first, coffee”? I’m sure you’ve seen the latter phrase emblazoned on countless Etsy shirts and flea market embroideries—right next to the Live, Laugh, Love pillows and fat chicken kitchen décor—but with cereal serving as a perfect toothsome preface to just about any activity, sometimes one can face cognitive gridlock when forced to choose between a warm mugful and a cold-milked bowlful.
But worry no longer, crunchy koan ponderers, because Post & Dunkin’ have teamed up to reanimate the Donut-slinging brand’s cereal division, which has laid dormant since Ralston stopped making their chocolate and glazed goodies in the late ’80s. Granted, these two new cereals are based on coffee drinks rather than doughnuts, but that simply gives you an excuse to dunk a real cruller in your caffeinated cereal endmilk.
Yes, it is this last point that makes Dunkin’ cereals so significant—there have been mainstream coffee-flavored cereals before, but none that dared bring real bouncy bean juice into a supermarket aisle already known for sugar-rushing young kids: the last demographic that needs more energy. Sure, Dunkin’ cereals only contain 1/10th the caffeine of a cup of coffee per serving, but if my own childhood cereal consumption velocity is any indication, those perky percentiles will add up fast—the length of a single SpongeBob episode kind of fast.
But enough pep talk, let’s simultaneously eat and drink our breakfast. Continue reading
