Though they share a mother in milk, there are perhaps no other food pairings quite as harmonious and simultaneously anachronistic as cereal and cookies. One carries an entire nation’s breakfast connotations on its sugared back, while the other cloaks its doughy balls in the sinful jar of night. And yet, I can’t think of any one prepared treat that has inspired more cereals than the cookie, with its manifold masquerade of infinite options:
Oreo cereal. Nilla cereal. Even a modern holiday classic. I’ll admit this is a hollow victory, since the cookie clan certainly has such a broad definition. But hey, there are a ton of ice cream flavors out there, and with a few exceptions, cereals flavored like those suckers/lickers keep striking out.
Post & Malt-O-Meal (essentially creative twins, but one more literally thinks outside the box) are continuing the cookie’s never-crumbling reign by expanding their line of Cookie Bites even further. What started as a clear chip off the ol’ Cookie Crisp became Nutter Butter Cereal’s better half earlier this year. Now, it’s taking aim at the holiday season…a whole five months early?
I won’t question the business strategy behind dropping a snickerdoodle cereal in the summer, but all I’m saying is that if a cereal’s gonna celebrate Christmas in July, it better be offering me a steal of a deal on a used Kia Sorento. Continue reading
