Fresh off of their Honey Smacks salmonella crisis, Kellogg’s is trying a more cultured approach to bringing bacteria into their cereals: frozen yogurt, colloquially known as froyo, and more sinisterly known as frogurt.

And it’s all happening at Menchie’s, one of a whole phylum’s worth of build-your-own, pay-by-weight froyo free-for-all joints that, while they may be waning in popularity, certainly aren’t wavering on creativity.

In the second cereal x frozen yogurt crossover we’ve seen this summer, Tony the Tiger—who conspicuously appears here in his old, not-uncannily-CGI’d design—is helping Menchie’s infuse his Cinnamon Frosted Flakes right into the very core of their pumped-up product.

Made with real cinnamon and presumably accompanied by an easily-underestimated tub of actual cereal pieces for sprinklin’, this promising flavor (officially and redundantly titled “Cinnamon Frosted Cereal made with Kellogg’s® Cinnamon Frosted Flakes) will likely still have to do a lot of work to pull people away from the chain’s multitude of other elaborate concepts.

COOKIES ‘N CREAM CHEESECAKE MADE WITH OREO® COOKIE PIECES froyo, anyone? (Their all caps, not mine)

Look for this taste in your local Menchie’s starting yesterday. And if you decide to mix gummy worms into it, please invite me to your funeral.

https://www.instagram.com/p/BljCl1pgFwe/

I’ve always thought that the only way that an Orange Julius or a strawberry shake better could be better is if they crackled when you ate them. It would be so festive.

But now thanks to Snap, Crackle, & Pop, I can nearly realize my dream of carbonated milkshakes, as a pair of dessertified Rice Krispies Treats—Orange Cream and Strawberry Milkshake—have already been spotted on Target’s cereal sonar system, thanks to Snack Stalker and Candy Hunting.

Rice Krispies’ last attempt at sweet Treats ended up tasting like normal R.C.T.’s (not to be confused with Rollercoaster Tycoons) in festive but tasteless outfits. Nevertheless, I will retain a sense of reckless optimism, mostly because even if a Rice Krispies Treat isn’t the best, it’s still a buttery marshmallow mound that you can eat faster than—

Aaaaand the whole box is gone before you even bought it.