For Lucky Charms, St. Patrick’s Day is pretty much Christmas. Since the entire philosophical foundation of the cereal is “magically delicious marshmallows served with a smile by a cherubic leprechaun,” it’s no surprise that the brand is doing something special for March 17th’s upcoming day of green.
Sadly, my idea for a hybrid Lucky Charms/Shamrock Shake minty beverage has been ignored once more (that’s okay, my arteries weren’t ready anyway). Instead, The goofy looking cartoon Lucky is doing an appropriately silly social media campaign.
By visiting the Adopt a Leprechaun site and tweeting #AdoptALeprechaun at Lucky Charms’ Twitter account, you, too, can become the honorary stepfather, stepmother, or maybe even step-elf to one of many leprechauns.
In return, you get a biography of your leprechaun and the chance to print a button with Lucky’s grinning mug. I still can’t tell whether this new Lucky looks more like an Adventure Time character or a Fairly Oddparents character.
As for Cerealously, at the time of this writing our adoption request is still pending. But we’ll be sure to share on our Twitter when the lil lad or lass is named.
EDIT: Here he is!
Lucky Charms isn’t the first cereal brand to offer a chance at adoption—Barbara’s Puffins have long featured a box label mail-in system for adopting endangered puffins, and we have two under our name.
If my knowledge about leprechaun biology is accurate, our soon-to-be leprechaun should be able to ride one of those puffins like the world’s most adorable Air Force pilot.
Now if you’ll excuse me, I have to go buy a box of Lucky Charms, a Shamrock Shake, a blender, and a coffin for myself.