Yearly Archives: 2020

Review: Aunt Jemima & Cap’n Crunch’s Berrytastic Pancake Mix with Ocean Blue Syrup

New Aunt Jemima Cap'n Crunch Pancake Mix Review Berrytastic Box

So, I have this tradition. Every March 6th, without fail, just before my temple greets its parish of pillows, I will jolt awake with childlike wonder and adultlike anxiety, having suddenly remembered that National Cereal Day is on March 7th, and I’ve totally forgotten to draft up meaningful content.

Cut to me, scraggled by crummy overhead lighting and disheveled as the pantry shelves I’m whipping through like a lethargic whirlwind. I mean, can you blame me? Sure, I’ve got cereal on my mind a lot, but National Cereal Day has long been an annual anomaly that exists without discernible reason nor rhyme, just an arbitrarily selected and sweetened day from the never-ending passage of time.

I’m sure that’s just my brain complaining though, as it desperately wishes to get back to its dreams of supermodels eating soups or salads or whatever else my nefarious noggin gets into when I’m severed from it by sleep. After all, what better way to celebrate everyone’s favorite morning munchie than by groggily griddling up the stuff by the battered scoopful at 2am?

Though it may not be a proper cereal, Cap’n Crunch and Aunt Jemima’s historic new partnership is practically begging for National Cereal Day’s spotlight. Why? Well, not because it’s good, but because it’s so stupid, it’s great.

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Review: Magic Fruity Pebbles (Turns Milk Blue!)

New Magic Fruity Pebbles Review - Cereal Box

Blue.

Like it or not, it’s already clear that blue may very well be the defining color of 2020. I mean, we’re *only* 1/6th of the way through the year, and we’ve already seen:

a) Pantone [bafflingly] name “Classic Blue” as their color of the year,

b) Cap’n Crunch drip liquefied Na’vi slime onto our pancakes,

c) Cereal blogger Dan G. succumb and be reborn by the Midwest winter blues, and

d) I’ve tried to scream the idea of La Croix kegs into existence until I’m blue in the face. La Craigs, people!!

Now, Fred and Barney are bringing a touch of Brontosaurian blue to modern breakfasts, too, with Magic Fruity Pebbles—a cereal that sells itself on the concept of turning milk blue, which is admittedly so not-innovative by this point that it feels anachronistically appropriate for this prehistoric pair.

But are these pinkened Pebbles’ gimmick still worth gulping down? I’m willing to die my intestines a peculiar shade of azure in order to answer that. Continue reading

Spooned & Spotted: Cereal & Pancakes! (IHOP & Cap’n Crunch)

New IHOP Cereal Pancakes (Lucky Charms and Cinnamon Toast Crunch)

(UPDATED MARCH 2: IHOP is adding frequent Lucky Charms co-collaborator Cinnamon Toast Crunch to their cereal pancake ensemble, and Cap’n Crunch too!)

Finally. Validation.

For too long, I’ve been playfully chided by friends, frenemies and sea anemones alike for my admittedly uncommon habit of drizzling maple syrup on just about every cereal out there—just to see if it’s good! And it almost always is! But now? IHOP is giving me implicit permission to go full hog on a stack of cereal pancakes, amber lagoon and all.

What’s that? There’s no mention of syrup in this ad for IHOP’s new Cereal Pancakes? Well, there’s (strangely) no explicit brand mention of Lucky Charms either, so forgive me for wanting what is already no-doubt a brain-buzzer of sugary madness to slide down my gullet a bit easier.

IHOP Cap'n Crunch Pancakes

Sure the Lucky Charms (Fruity Lucky Charms, specifically) pieces are exciting, but what’s got me geeked here is the “CREAMY CEREAL MILK MOUSSE” drizzled about with ersatz artistry. No clue exactly what it’ll taste like, but if I’m already taking creative liberties with these panned cakes, I might as well scrape off all the mousse, replace it with syrup, and take it home to eat with a bowl of Eggo Cereal.

Because no disrespect to IHOP, but only one ounce of awesomeness? I can do better. Continue reading

Review: Rice Krispies Treats Caramel Snap Crackle Poppers

New Caramel Snap Crackle Poppers Review - Rice Krispies Treats - Box

Cereal is for squares.

No, really. Though of course all food is three-dimensional, especially the well-rounded corn puff, but when it comes to crunchy quadrilaterals, we get a lot of squarish, rectangular, and pillowy things, yet never any perfectionist-pleasing union of six squares. Hence why cereal scholars have been asking for decades: when will breakfast enter its cubist period?

Following their controversial performance piece “The Bastardization of Rice Krispies Treats Cereal,” A.M. auteurs Snap, Crackle and Pop are back with a freshly caramelized coat of paint on last year’s Snap Crackle Poppers. So while I loathe what’s become of RKTC with every snap and crackle of my boiling blood, this line of miniaturized and glazed Treats is actually pretty good—especially the Cookies ‘n’ Creme ones.

It’s surely only a matter of time before Kellogg’s piggybacks off this geometric success to release Raisin Bran bites in the shape of Metatron’s Cube. But in the mean time, let’s see how the Rice Krispies boys’ latest inherently stackable snack stacks up to its predecessors. Continue reading

News: Swiss Miss Hot Cocoa with Lucky Charms Marshmallows

Swiss Miss Lucky Charms Hot Cocoa Mix Marshmallows

Ever wonder what one of those iridescent parking lot oil slicks would taste like? Well now you won’t have to risk braincells nor brawn to find out, because once these Lucky Charms marshmallows melt into your Swiss Miss Hot Cocoa, I have to imagine the resulting soup will call to mind muddy puddles, dirt pies, and watercolor mixers.

But will Swiss Miss with Lucky Charms Marshmallows still taste good? Almost certainly, because there’s really nothing Lucky Charms branded marshmallows will add to this Nesquikish stew that mini marshmallows haven’t already been doing for centuries.

Nevertheless, expect these hot mixes to hit shelves any day now—if nothing else, I can guarantee they’ll taste better than the kind of cocoa my kid self made by microwaving chocolate milk.

Review: Kellogg’s Froot Loops Pop-Tarts

Kellogg's New Froot Loops Pop-Tarts Review - Box

And what rough beast, its hour come round at last,
Slouches towards breakfast to be born?

Seriously: if you showed me the above product 30 years ago, my dad would be putting a fist in your soon-to-be-twinkling eye. But seriously Cerealously: I’ve become so accustomed to the notion of Pop-Tarts as a cereal that I hardly stopped to consider the infinite opportunity within its inverse.

Now, Froot Loops probably wouldn’t be my first choice for a co-branded Kellogg’s Crunch-Tart. I would’ve picked Raisin Bran or Cocoa Krispies, if only so they could be called Snap, Crackle Pop-Tarts. But nevertheless, this sort of fusion you’d think would be forbidden by church and state alike has come to my bruncheon nook

Churning and churning in my widening stomach
The Toucan cannot hear the toaster;
Crust falls apart, the filling cannot hold;
Iced anarchy is Looped upon my bowl. Continue reading

News: Kellogg’s Sponge on the Run SpongeBob Cereal

New Kellogg's Sponge On The Run SpongeBob SquarePants Movie Cereal 2020

“Hey Patrick, what am I now?”

“Uhh…cheap & uninspired?”

“No, I’m Kellogg’s!”

What’s the difference?!”

Look, I’m ready for a new SpongeBob Cereal as much as the next square, but this? For a sponge that’s already been put through the wringer by staffing changes and ongoing Flanderization, Robert and his late-’90s childhood-defining reputation deserve better.

See, Kellogg’s “new” SpongeBob SquarePants Cereal, launching to promote this May’s Sponge on the Run, is a lazily deceptive union of existing Kellogg’s releases. The dreadfully bland vanilla pieces will be familiar to anyone who’s tried Kellogg’s last dump of cinematic cereals. Granted, these squares are a bit denser and have a more multigrained appeal than other cheap corn puffs, but it’s a bit unforgivable that Sponge on the Run Cereal recycles the same marbits seen way back in 2003’s SpongeBob Cerealwithout the unique Jellyfish shaped pieces!

At least General Mills’ chintzy Bikini Bottom cash grab fruit-flavored its Sponge & Pat-shaped swill:

So now, instead of dignifying this DoodleBob of a cereal with any more words—oh, there are also Rice Krispies Treats that taste the same but with SB on the packaging—I will instead list Sponge-worthy flavors Kellogg’s could’ve explored:

Kelp, Glove, Sandwich Made with Jellyfish Jelly, Fried Oyster Skin, Seanut Brittle, Bobby Sauce, or of course, Triple Gooberberry Sunrise. Heck, I’d even take a Nasty Patty Cereal at this point.

Review: Coffee Mate Cinnamon Toast Crunch Coffee Creamer

Coffee Mate Cinnamon Toast Crunch Coffee Creamer Review Bottle

Sure, Dr. Robotnik might be smart in the 2020 Valentine’s Day box office darling Sonic the Hedgehog, but can he see why caffeine-addicted young adults love the taste of Cinnamon Toast Crunch Coffee Creamer?

It’s got cinnamon sugar swirls in every swig: it’s the taste that can seep!

Jokes and flossing hedgehogs aside, something’s been messing with my brain: the fact that we’ve gotten more semifluid additions to the Toast Crunch family lately than we have crunchable cereals.

Coupled with Malt-O-Meal’s successful reintroduction of Blueberry Muffin Toasters, this leaves me wondering whether Cinnamon Toast Crunch, ostensibly one of cereal’s most iconic names, is stagnating as a brand. I mean, the last Toast Crunch we got was just the same thing cylinderized! Where’s the return of Peanut Butter Toast Crunch? Where’s the PB&J sequel to Peanut Butter Toast Crunch I just thought of? And the trilogy-closing Elvis Toast Crunch that many critics would call “breakfast’s most cinematic feat”?

Sorry, I might just be jaded and jittery thanks to this taste test. I promise I’m not dismissing Coffee Mate’s new Cinnamon Toast Crunch Coffee Creamer before the review even starts—I’m just a mildly lactose intolerant cereal blogger who wants to get back to his oat milk. Continue reading